Reach an audience with an income in excess of $38 billion Gain access to lucrative world market through a single event Target a highly affluent audience with tremendous purchasing power Position your product as a premier global brand through an association with one of the world's most spectacular sport Gain association as a commercial partner for the promotion of this glorious game and ultimately get a big mileage share in the next 4-5 years Establish close liaison with the game's premier body ICC (International Cricket Council) for future involvement Establish close and effective relations with the media in the US and other countries